VIVID

Client: B&Q (China) Homeworld Co.,Ltd    
Sector: Furniture Retailer Area size: 4,200 sqm
Location: Shanghai Years: 2012-2013
 

Keypoints:

- a very challenging interactive system all over the store
- Specific furniture with difficult shapes and smooth finishes
- 35 different roomsets with different designs/materials/finishes in each room

 
 
 

As part of our will for continuous innovation, we accepted the big challenge of coming up with a revolutionary next step in retail business. B&Q’s new concept, VIVID, supposes a breakthrough within the traditional home décor business while bringing a totally interactive experience to their customers. The journey drives them through a process where they select materials/appliances for living spaces. These data gets registered in the card through a 35 room set interactive system all over the store with touch screens, computers and projectors. The experience ends up in "cave", were surprised customers see a 3D recreation, result of their choices

 
 
 
 
 
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